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Business transparency

How ElitePTS does business, in plain terms

Who operates ElitePTS, how pricing works, what the refund and cancellation rules are, and where every policy lives.

Last reviewed November 202613 min read

Most people meet a company through a sales page and only read the terms when something has gone wrong. That order is backwards, and it is one of the reasons fitness purchases generate so much friction. This page is the correction. It explains who operates ElitePTS, how a price is built, what happens when you cancel, what you can and cannot get back, and where the authoritative wording for each of those rules lives.

Nothing here replaces the legal documents it points to. Where this page and a policy disagree, the policy governs. What this page does is make the policies findable and explain the reasoning behind them, so that no one signs up for a service or buys a product without knowing the shape of the arrangement they have entered.

01

What transparency means in practice

Transparency is not a value statement, it is a set of testable commitments. A company can claim to be transparent while hiding cancellation in a sidebar, burying renewal terms in a checkout flow, or letting the price on the marketing page differ from the price at the register. We measure ourselves against the version of transparency that a customer can verify.

The first commitment is that the price you see before checkout is the price you pay at checkout, excluding taxes that are legally required to be added separately and shown before payment. The second is that a recurring charge is identified as recurring, in the same size type as the one time price, before you authorise it. The third is that a policy is reachable from every page through the footer rather than only from a confirmation email.

The fourth commitment is the one that costs us money: when something goes wrong, the resolution path is written down before the complaint arrives. It is easy to promise fairness when no one is asking. It is a different thing to publish the criteria in advance so that a refund decision does not depend on how forcefully someone complains.

  • The displayed price matches the checkout price, with taxes disclosed separately
  • Recurring charges are labelled as recurring before authorisation
  • Every policy is linked from the footer of every page
  • Resolution criteria are published rather than improvised

02

Who you are dealing with

ElitePTS is a personal training and performance coaching business operated as part of the Elite Personal Training Specialists group. Our public site is elitepts.com. Coaching is delivered by individual coaches working under the standards published on this site, and that standard, not the marketing copy, is what governs the quality of the service you receive.

We operate as a Canadian business and our coaching services are delivered across Canada and internationally through remote programmes. In-person training is delivered in the cities listed on our locations pages. Where a service is delivered by a partner organisation rather than directly by us, we say so on the page where that service is sold, and the partner terms apply in addition to ours.

If you need to reach the business rather than a coach, use the contact route published on this site. Commercial correspondence, legal notices and privacy requests all have a defined recipient, and the contact page names it. A message sent to a coach social media account is not a notice to the company.

  • ElitePTS is an operating brand of the Elite Personal Training Specialists group
  • Remote coaching is delivered internationally; in-person training is city specific
  • Partner-delivered services are labelled as such where they are sold
  • Legal and privacy notices go to the published company contact, not to a coach

03

How pricing is built and what it includes

Every coaching price on this site is built from the same three parts: the assessment and programme design work, the coaching contact time or review cadence, and the platform that holds your programme, your logs and your messages. A price is not a per session fee with support bolted on for free. It is the whole arrangement, which is why two programmes that look similar on a comparison table can differ substantially in what they actually deliver.

When a programme is listed, the page states the cadence of contact, the form that contact takes, what happens between sessions, and what you can expect in the first month. If a programme includes a fixed number of calls, that number is stated. If it includes unlimited messaging, the response window is stated. Words like access and support mean nothing until they are given a number.

Add-ons and one time services are priced separately and are never added to a checkout without an explicit selection. If a programme changes price, existing clients keep the price they signed up at for as long as their subscription remains continuous. A returning client who cancels and rejoins is priced at the rate in force at the time they rejoin, and we say that here rather than in a footnote.

  • Price includes assessment, programming, coaching contact and platform access
  • Contact cadence, response windows and included calls are stated on every programme page
  • Add-ons are opt in and never silently bundled
  • Existing clients keep their original price while their subscription is continuous

04

Billing, renewals and cancellation

Recurring coaching is billed in advance for the period it covers. A monthly plan charges on the same calendar day each month, and an annual plan charges once for the year. Renewal is automatic unless you cancel, and the renewal terms are disclosed before you authorise the first payment. A receipt is issued for every charge and is available from your account without asking.

You can cancel at any time from your account. Cancellation stops the next renewal; it does not retroactively end the current paid period, and access continues until that period ends. We do not require a phone call, an exit survey or a retention conversation to cancel, because a cancellation process that depends on reaching a human is a process designed to fail. If the account cancellation route is not working, contact support and the cancellation will be processed manually with the date recorded.

Where a plan includes a minimum commitment, that commitment is disclosed at the point of purchase, along with the cost of ending early if one applies. Where no minimum commitment exists, we say that too. A client who cancels mid period because of a change in circumstances can request a pro rata review under the refund criteria below, and that request is assessed against the published criteria rather than against how the request is phrased.

  • Recurring plans bill in advance for the period they cover
  • Renewal is automatic and disclosed before the first payment
  • Cancellation is available from the account with no phone call required
  • Access continues to the end of the paid period after cancellation
  • Every charge produces a receipt available from the account

05

Refunds and what the criteria actually are

Our refund approach separates the work that has already been delivered from the work that has not. Assessment, programme design and delivered coaching sessions are consumed when they happen, and they are not refundable simply because a client changes their mind after receiving them. Undelivered periods, unused prepaid sessions and duplicate charges are refundable, because there is no work to keep.

Recurring subscriptions cancelled mid period are reviewed pro rata. If no coaching contact has occurred in the current period and the request is made within the first week, the standard outcome is a pro rata refund of the unused portion. If contact has occurred, the coach time already delivered is deducted and the balance is assessed the same way. This is not a discretionary favour; it is the rule applied consistently.

Product refunds follow the refund policy and the shipping policy together, because physical goods have a condition requirement that digital services do not. Items must be unworn and in resaleable condition, with hygiene sealed items excluded once opened. Faulty goods are replaced or refunded in full, including the original shipping cost, and the choice between replacement and refund sits with the buyer rather than with us.

  • Delivered assessment, design and coaching work is not refundable on change of mind
  • Undelivered periods, unused prepaid sessions and duplicate charges are refundable
  • Mid period subscription cancellations are reviewed pro rata against fixed criteria
  • Faulty physical goods are replaced or refunded in full including shipping
  • Hygiene sealed items are excluded once opened

06

Physical products, shipping and returns

Our store sells apparel, equipment and printed resources. Each product page states what is included, the material or specification, the size guidance and the dispatch expectation. Where a product is fulfilled by a partner rather than from our own stock, the product page says so, because the dispatch time and the return route may differ.

Shipping estimates are working day estimates rather than promises, and they begin when an order is dispatched rather than when it is placed. Tracking is provided where the carrier supports it. International orders may attract duties and taxes levied by the destination country, and those charges are the responsibility of the recipient. We state this at checkout rather than letting a courier invoice be the first the buyer hears of it.

Returns are accepted within the window stated in the shipping policy, provided the item is in resaleable condition. A return begins with a request through support so that the return can be logged and tracked; an unannounced parcel arriving at a warehouse is difficult to attribute and slows the refund. Once a return is received and inspected, the refund is issued to the original payment method.

  • Product pages state contents, specification, sizing and dispatch expectation
  • Partner fulfilled products are labelled as such
  • Shipping estimates run from dispatch, not from order placement
  • Destination duties and taxes fall to the recipient and are disclosed at checkout
  • Returns require a logged request so the refund can be attributed

07

The marketplace and third party sellers

The ElitePTS marketplace allows verified coaches and approved sellers to list services and goods alongside our own. This is a meaningful distinction for a buyer, so we label it clearly. When you buy from ElitePTS directly, we are the seller and our policies govern the transaction. When you buy from a marketplace seller, that seller is the seller of record and their terms apply to the sale, with our marketplace rules sitting underneath as a floor.

Every marketplace seller is reviewed before listing and is required to keep their own business disclosures current. Ratings and reviews shown in the marketplace are collected from completed transactions, and we do not remove a negative review because it is unflattering. We will remove a review that contains personal information about a third party, abuse, or content unrelated to the transaction, and we record that removal.

Disputes between a buyer and a marketplace seller are handled through the marketplace dispute route. We will confirm what the platform record shows, which is often the fastest way to resolve a factual disagreement about what was ordered or whether it was delivered. We do not act as an arbitrator on the quality of a seller service, but a seller who fails to engage with a dispute loses listing privileges.

  • Direct sales are governed by ElitePTS policies; marketplace sales by the seller terms
  • Every marketplace seller is reviewed before listing
  • Reviews come from completed transactions and are not removed for being negative
  • Marketplace disputes are logged and sellers who disengage lose listing privileges

08

Advertising, claims and affiliate disclosure

Fitness marketing has a credibility problem because it is full of results that cannot be reproduced and testimonials that cannot be verified. We hold our own publishing to a narrower standard. A client story is published with the client consent, in their words, with the timeframe and starting point stated where the client is willing to share them. We do not present an outlier result as a typical one, and we do not use before and after images as the primary claim for a service.

Where we publish educational content, we distinguish between what the evidence supports and what remains uncertain. Nutrition and training research is genuinely contested in several areas, and pretending otherwise to sound authoritative is a form of dishonesty that eventually costs the reader. Articles cite their sources and flag where a recommendation is a reasonable inference rather than a settled finding.

Some links on this site are affiliate links, meaning we may receive a commission if you buy through them. Where that is the case, the link is disclosed at the point of the link rather than in a site-wide footnote. We do not accept payment for a favourable review, and a brand cannot buy its way into a recommendation.

  • Client stories are published with consent and state their timeframe
  • Outlier results are not presented as typical outcomes
  • Educational content distinguishes settled findings from reasonable inference
  • Affiliate relationships are disclosed at the point of the link
  • No payment is accepted for a favourable review

09

How policy changes are communicated

Policies change because law changes, because a service changes, or because a rule turns out to be badly written. What matters is not that a policy is permanent but that a change is visible. Every policy on this site carries a version and an effective date, and the previous version is retained in the record rather than overwritten.

For material changes, we notify affected clients by email before the change takes effect, with a plain description of what is changing and why. A change that affects price or term for existing subscriptions is not applied to a subscription already in force without explicit consent. Where consent is required and not given, the existing terms continue until the client chooses to renew under the new ones.

Minor editorial corrections, such as fixing a broken link or clarifying a sentence without changing its meaning, are made without notice and recorded in the version history. A change in meaning is never described as an editorial correction, because that is how companies make substantive changes without accountability.

  • Each policy carries a version number and an effective date
  • Previous versions are retained and available on request
  • Material changes are notified by email before taking effect
  • Price and term changes are not applied to an in-force subscription without consent

10

Where every policy lives

The policies below cover the full range of what we do. They are linked from the footer of every page, and this list exists so that someone reading one page does not have to hunt for the rest. If a policy you need is not on this list, that is a gap worth reporting, and our support channel will route the request.

Privacy and data handling are governed by the privacy policy, supported by the security and privacy overview, which explains account protection and payment handling in less formal language. Content ownership, trademark use and acceptable use are separate documents because they answer different questions and are read by different people.

  • Privacy policy: what we collect, why, and how long we keep it
  • Terms of service: the contract that governs your use of the site and services
  • Refund policy and shipping policy: money back and delivery rules
  • Medical disclaimer and medical clearance: the limits of coaching advice
  • Liability waiver, intellectual property, copyright, trademarks and acceptable use
  • Accessibility statement: how we are meeting accessibility commitments

11

Complaints and escalation

If a billing issue, a service issue or a policy question is not resolved at the first contact, it can be escalated. Escalation is not a threat; it is a routing instruction. Ask for the matter to be escalated and it moves to a named owner with authority to make a decision, rather than being reopened in the same queue.

We aim to acknowledge every escalation within two business days and to give a substantive response within ten. Where a resolution depends on a payment processor or a carrier, we will tell you what we are waiting on rather than leaving the ticket silent. If our position is that the published policy does not support your request, we will say so directly and quote the clause, so that you can decide whether to take the matter further.

  • Escalations route to a named owner with decision authority
  • Acknowledged within two business days, substantive reply within ten
  • Dependencies on third parties are stated rather than left silent
  • A refusal quotes the governing clause

Questions about a policy before you buy

Ask before you commit. Our team will tell you which policy applies to your situation, what the cancellation and refund position would be, and where the clause is written. It is a shorter conversation now than after a dispute.

Common questions

Is the price on the programme page the final price?

It is the price you pay, excluding taxes that must be added separately. Those taxes are calculated and shown before payment, not added afterwards. Add-ons are only charged if you select them.

Do I have to call to cancel?

No. Cancellation is available from your account and stops the next renewal. If the account route fails, support will process it manually and record the date of your request.

Can I get a refund partway through a month?

Possibly. Mid period cancellations are reviewed pro rata against fixed criteria. If no coaching contact has occurred in the current period and the request is within the first week, the standard outcome is a refund of the unused portion.

Who is the seller when I buy from the marketplace?

The seller is the seller of record and their terms apply to the sale, with our marketplace rules as a floor. Direct purchases from ElitePTS are governed by our own policies and the seller is us.

How will I know if a policy changes?

Material changes are emailed to affected clients before they take effect. Each policy carries a version and an effective date, and prior versions are retained. Changes of meaning are never described as editorial corrections.

Are affiliate links used on this site?

Sometimes. Affiliate relationships are disclosed at the point of the link. We do not accept payment for a favourable review, and a brand cannot pay to be recommended.

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