Privacy Policy

ElitePTS ("ElitePTS", "we", "our", or "us") is committed to responsible collection, use, and protection of your personal information. This Privacy Policy describes how we handle personal information collected through the ElitePTS website (elitepts.com), our coaching platform, wellness tools, digital programs, mobile applications, and related services (collectively, the "Platform").

By accessing or using the Platform, creating an account, submitting information through forms, or engaging with our services, you consent to the collection and use of your information as described in this Policy. If you do not agree, please discontinue use of the Platform.

This Policy is intended to be transparent, plain-language, and consistent with the principles of Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, the European Union General Data Protection Regulation (GDPR) and applicable provincial privacy laws.

To access certain features of the Platform, you may be required to create an account. When you register, you voluntarily provide us with personal information including your name, email address, and a chosen password (stored in hashed form — never in plain text).

• Account information is used to authenticate your identity and provide access to Platform features.
• You are responsible for keeping your account credentials confidential.
• You may update or correct your personal information through your account settings at any time.
• Personal information submitted during account creation is stored on secure servers operated by ElitePTS and its authorised cloud infrastructure providers.
• Do not share your account with others. Each account represents one individual user.

ElitePTS may collect the following categories of personal information, depending on how you interact with the Platform:

• Identification data: full name, email address, date of birth, and profile photo.
• Account credentials: email address and hashed password.
• Profile and preference data: fitness goals, coaching preferences, dietary approach, location (city/region), and language.
• Coaching and program data: assigned coach, program enrollments, session notes, and training logs.
• Communication data: messages sent to coaches, support enquiries, feedback forms, and contact form submissions.
• Payment and billing data: billing name, address, and last-4 card digits (full card data is held by our third-party payment processor, not ElitePTS).
• Location data: city or region provided voluntarily, or inferred from IP address for service localisation purposes.
• Usage and technical data: pages visited, features used, session duration, device type, browser type, and IP address.

When you use ElitePTS wellness, coaching, and performance tools — including daily check-ins, readiness scoring, nutrition logging, hydration tracking, and PAR-Q screening — you may voluntarily provide health and fitness-related information. This data is treated with heightened care.

• Daily wellness check-in data: readiness score, recovery score, sleep hours, sleep quality, stress level, energy level, hydration, mood, training log, and coach notes.
• PAR-Q and health intake responses: used for fitness screening and coach review only.
• Wellness goals and milestones: goal type, target values, progress, and coach notes.
• Nutrition and hydration self-reports: dietary approach, water intake, and nutritional quality self-rating.
• Athlete performance data: strength metrics, endurance data, program progress, and session history.

Health and fitness data submitted through ElitePTS is:

• Accessible only to you and your assigned ElitePTS coach or trainer within the Platform.
• Not sold, shared with advertisers, or used for advertising targeting.
• Used solely to support your coaching workflow, program delivery, and client experience.
• Subject to deletion upon your written request.
• Collected for fitness and educational purposes only — not clinical diagnosis or medical treatment.

When you use the Platform, we may automatically collect certain technical and usage information:

• Device and browser information: device type, operating system, browser type and version.
• IP address: used for security, fraud prevention, and geographic service delivery.
• Session data: pages viewed, time on page, navigation path, and feature interactions.
• Referring URL: the page or source that directed you to the Platform.
• Error and performance logs: used to identify and resolve technical issues.

Usage data is used in aggregate and anonymised form to improve the Platform. We do not use usage data to build individual advertising profiles.

Cookies are small text files stored on your device that help the Platform recognise you and remember your preferences. ElitePTS may use the following categories of cookies:

• Essential / functional cookies: required for authentication, session management, and core Platform functionality. These cannot be disabled without affecting your ability to use the Platform.
• Preference cookies: remember your language, display settings, and other preferences.
• Analytics cookies: aggregate or anonymised measurement may be used to understand Platform performance. Advertising analytics cookies are not currently active.
• Security cookies: used to detect and prevent fraudulent login attempts and protect account integrity.

You may manage cookie preferences through your browser settings. Disabling essential cookies may affect Platform functionality.

ElitePTS does not sell your personal information. We may share information with the following categories of trusted third-party service providers, solely to deliver our services:

• Cloud hosting and infrastructure: secure server hosting and database storage (e.g., cloud providers compliant with applicable data protection standards).
• Payment processors: when checkout is enabled, payments will be handled by a PCI-DSS compliant provider. ElitePTS does not store full card numbers, CVV codes, or banking credentials.
• Email delivery services: transactional email delivery for account verification, coaching communications, and platform notifications.
• Analytics providers: aggregate or anonymised Platform performance measurement, configured to limit the disclosure of personal information.
• Customer support tools: support ticket and communication management.
• Assigned coaches and trainers: coaching-related data shared with your designated ElitePTS coach to deliver services you have requested.
• Legal and regulatory authorities: where required by applicable law, court order, or to protect rights and safety.

All third-party service providers are subject to data processing agreements or equivalent contractual obligations consistent with applicable privacy law. Third-party providers are not permitted to use your personal information for their own purposes.

ElitePTS does not currently use remarketing or advertising pixels on the Platform.

If ElitePTS introduces remarketing in the future, users will be notified through an updated version of this Policy and the applicable cookie-consent controls before those technologies are activated.

• Remarketing will only be activated after full cookie consent mechanisms are implemented.
• Users may opt out of interest-based advertising through their Google Ad Settings, Meta Ad Preferences, or browser privacy controls.
• No remarketing or advertising pixels are currently active.

ElitePTS does not currently operate a referral program that collects referral data.

If ElitePTS introduces a referral program, referral data (referrer name, referral code, and referred user information) may be collected and used to administer the program and issue referral rewards. Referral data will be handled in accordance with this Privacy Policy and applicable law.

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

• Account data: retained for the duration of your active account, plus a reasonable period following account closure (typically 12–24 months, unless a shorter period is required by law).
• Coaching and wellness data: retained for the duration of your coaching relationship plus applicable retention periods.
• Payment records: retained as required by applicable financial and tax law (typically 7 years).
• Communications: support and coaching communications retained for up to 3 years.
• Usage/technical data: typically retained in aggregate for up to 24 months.
• Deleted data: when data is deleted upon user request, it is removed from active systems within 30 days. Backup copies may persist for up to 90 days before permanent deletion.

ElitePTS primarily collects and stores personal information in electronic form through the Platform. Where paper-based records are created (e.g., printed intake forms, signed consent documents in an in-person training context), those records are:

• Stored securely with access limited to authorised coaching and administrative staff.
• Disposed of in a secure manner (shredding or equivalent) when no longer required.
• Where practicable, digitised and stored in the Platform's secure document management system.

ElitePTS is based in Calgary, Alberta, Canada. The Platform may be hosted on cloud infrastructure with servers located in Canada, the United States, or other jurisdictions. By using the Platform, you acknowledge that your personal information may be stored, processed, or accessed in a jurisdiction outside your country of residence.

• ElitePTS takes reasonable contractual and technical steps to ensure personal information is protected regardless of where it is stored.
• Cloud infrastructure providers are selected based on their compliance with applicable data protection standards.
• Where personal information is transferred internationally, ElitePTS uses contractual, technical, and organizational safeguards required by applicable law.

ElitePTS uses industry-standard technical, administrative, and physical safeguards to protect personal information from unauthorised access, use, disclosure, alteration, and destruction:

• Encrypted data transmission (TLS 1.2+ / HTTPS) for all Platform interactions.
• Hashed and salted password storage — passwords are never stored in plain text.
• Role-based access controls limiting data access to authorised staff only.
• Regular security reviews, vulnerability assessments, and patch management.
• Multi-factor authentication available on accounts where supported.
• Secure cloud infrastructure with physical access controls.
• Staff training on data privacy and security obligations.

No system is completely secure. Despite our safeguards, we cannot guarantee the absolute security of data transmitted over the internet. If you believe your account has been compromised, contact support@elitepts.com immediately.

ElitePTS responds to security incidents in accordance with applicable privacy and breach-notification laws.

In the event of a security breach involving personal information, ElitePTS will:

• Promptly investigate and contain the breach.
• Assess the risk of harm to affected individuals.
• Where required by applicable law, notify affected users and regulatory authorities within the legally required timeframe.
• Maintain records of all known or suspected breaches.
• Take remediation steps to prevent recurrence.

To report a suspected security issue or data breach, contact: privacy@elitepts.com or support@elitepts.com.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Right of access: request a copy of the personal information we hold about you.
• Right of correction: request correction of inaccurate or incomplete information.
• Right of deletion ('right to be forgotten'): request deletion of your personal information, subject to legal and contractual retention obligations.
• Right of portability: receive your data in a structured, commonly used, machine-readable format.
• Right to object: object to processing of your data for certain purposes, including direct marketing.
• Right to restrict processing: request that we limit how we use your data in certain circumstances.
• Right to withdraw consent: withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
• Right to lodge a complaint: file a complaint with your applicable privacy regulator (e.g., Office of the Privacy Commissioner of Canada, or relevant EU data protection authority).

To exercise your rights, contact us at privacy@elitepts.com. We will respond within 30 days. Verification of your identity may be required before we process your request.

To opt out of promotional communications, use the unsubscribe link in any marketing email or update your communication preferences in your account settings.

The ElitePTS Platform is designed for adults aged 18 and over. Users aged 16–17 may access certain features with verified parental or guardian consent and supervision.

• Minors under 16 must not create accounts or submit personal information without verified parental or guardian consent.
• Parents or guardians creating accounts on behalf of minors (ages 16–17) accept full responsibility for account activity and data submitted.
• ElitePTS does not knowingly collect personal information from children under 16 without verifiable parental consent. If we become aware that such data has been collected, we will delete it promptly.
• If you are a parent or guardian and believe your child's information has been submitted without appropriate consent, contact privacy@elitepts.com immediately.
• Minors participating in fitness programs should obtain written physician clearance (PAR-Q or equivalent) before beginning any exercise program.

When you use the ElitePTS Marketplace, we may collect and process information required to create seller accounts, verify trainer eligibility, moderate listings, operate auctions, record bids, facilitate service orders, support shipping or pickup, process payments, prevent fraud, manage disputes, and publish verified-purchase reviews.

• Seller profile data may include display name, biography, location, languages, response metrics, account status, ratings, and public storefront content.
• Trainer verification data may include legal identity, contact details, certification body, credential number and type, issue or expiry information, professional history, insurance or standards information, and uploaded supporting documents.
• Auction and transaction records may include listing details, bid amounts and timestamps, bidder and seller identifiers, order status, shipping or pickup information, communications, payment references, refunds, disputes, and fraud-prevention signals.
• Public seller profiles, approved listings, ratings, and reviews are public by design. Identity documents, certification documents, payment details, internal moderation notes, and private messages are not intended for public display.
• Transaction counterparties receive only information reasonably required to perform the transaction, address a dispute, or comply with law.
• Marketplace records may be retained for account security, fraud prevention, auction integrity, disputes, chargebacks, accounting, tax, legal compliance, credential review, and enforcement.

We may use service providers for identity, credential, payment, fraud, hosting, communications, analytics, and shipping functions. Those providers receive information only for defined service purposes and under applicable contractual and legal safeguards.

The designated role for privacy accountability is the ElitePTS Privacy Officer.

ElitePTS has designated a Privacy Officer responsible for overseeing compliance with this Policy and applicable privacy law. For privacy-related enquiries, access requests, corrections, deletions, or complaints:

• Privacy Officer email: privacy@elitepts.com
• General enquiries: info@elitepts.com
• Support: support@elitepts.com
• Phone: (806) 545-1350
• Mailing location: ElitePTS, Calgary, Alberta, Canada; contact privacy@elitepts.com for current service details.

If you are not satisfied with our response to a privacy enquiry, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca or your applicable data protection authority.

ElitePTS may update this Privacy Policy from time to time to reflect changes to our services, legal obligations, or privacy practices. When we make material changes, we will:

• Update the 'Last updated' date at the top of this Policy.
• Notify registered users by email and/or in-Platform notification for significant changes.
• Where required by law, seek fresh consent for material changes to how we use personal information.

Continued use of the Platform following the effective date of any update constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically.

For full legal terms, see our Terms of Use and Refund Policy.